SMS Generates Leads 24/7

Example: SMS DIY to 44590 & We'll Call U!

• You: Display your SMS Contact Detail on all Marketing.
• Someone: SMSes your Keyword to the Short Code
• We: build your database of incoming leads
• You: log-in and 'phone your leads!

Your Unique Keyword

This is your digital identity

• Register a word that is easy to remember (referrals)
  like your Company Name, Product or Service.
• Keep it short and avoid funy splng
• Tip: Keywords are NOT case sensitive

Your Keyword Leads Database

Turn Leads into Customers

• Every SMS received is saved into your Keyword Database.
• Login twice a day at SMSDIY.co.za
• Follow up and call your leads
• Tip: Early follow-up converts more leads into customers

Your 5 FREE Sub-Keywords

Sub-Keywords multiply your options

• A 'Sub' is a Keyword followed by a number: e.g. DIY 1
• We give you 1-5 to use to identify your different:
  Products | Stores | Adverts | Media | Languages
• Tip: Use them to calculate your Marketing ROI.

Shared SMS Short Code

SMS DIY uses: 44590 (Std. Rate)

• Short Code SMS makes it easy to contact your business
• 5 numbers - 1 keyword, that's it!
• Sh. Codes cost up to R30 but 44590 is the price of a normal SMS
• because Standard Rate SMS gets more leads

44590 Call-to-Action Artwork (free)

The 44590 Artwork is recognised, use it!

• Recognition gives customers confidence, they understand what to do and the cost of doing it. Importantly the Artwork protects you from the legal compliance of the mobile regulator www.waspa.co.za

Building a Database

SMS = Data. Use it

• Every SMS's detail is saved in the Keyword's Database;
• Date | Time | Mobile Number | Message Received
• Call the leads. Then analyse the data!
• www.SMSDIY.co.za

Using a Database

Log-In and access your data 24/7

• Access your data at any time, from anywhere and on any device. Call your leads and send customers a promotional SMS. Use your data to analyse your advertising and calculate your Marketing ROI.

Simple Advert & Media evaluation

Your Database keeps the score

• Run an Advert in one media for a month and then change it, or the media option. Monitor the SMSes in the Database to determine the performance.
  Simple |Effective | FREE!

Step-it-up: Use your 5 Sub-Keywords

Measure 6 media options at a time

• Use your 6 SMS Contact Details (KW + 5 Subs) on different Ads or media options simultaneously and monitor their performance in the Database.
  Compare | Change | Repeat

Using a Media Schedule

TV & Radio use 'Time Slot' scheduling

• The Media Schedule provides the Advert's time information.
• Your database records the time of the incoming SMSes.
• Match the two to compare the performance of:
• Adverts | Media | Channel | Program | Time